How long will the Prime Early Access Sale last? We expect the rumored Prime Early Access Sale to work similarly, though the name suggests that non-Prime members may be able to get in on the action at some point. You don't need any special coupon codes, nor is there a need to use a specific payment method in order to get the discounts. When you're logged in to your Prime account and looking at a product landing page, you'll see the discounted price if it's on sale. The products, while still available to non-Prime members, will have extra savings for members, dropping many of their prices down to new all-time lows. The idea behind Prime Day is a simple one: Subscribers to Amazon's Prime service can get exclusive discounts on thousands of products and services across the site during a limited period of time. The fact that the sale also allows Amazon and its partners to clear out inventory and warehouse space ahead of the holiday shopping season doesn't hurt, either. Unlike Black Friday, however, the Prime Day branding lets Amazon differentiate its summer sale from competitors while selling Prime memberships and Amazon-branded hardware such as Echo speakers and Fire tablets, which encourage customers to stay in the Amazon ecosystem.
Prime Day soon became a version of "Black Friday in July" for Amazon, allowing the retailer to have a branded 48-hour shopping extravaganza in an otherwise sleepy retail season.
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The "Prime" in the name refers to Amazon's subscription service, which offers free delivery on many products in as little as one to two days, and which has now expanded to encompass the Netflix-style Prime Video service and various other Amazon-related perks. Originally, it was a 24-hour sales event to celebrate Amazon's 20th birthday.
Prime Day 2021: June 21 to 22 (the earliest to date)Īmazon has been hosting its annual Prime Day sale since 2015.Prime Day 2017: July 11 to 12 (first to last longer than one day).Prime Day moved back to July in 2022, though it seems Amazon may be earmarking that October slot once again for its rumored Prime Early Access Sale.Īs a reference, here are the Prime Day dates from previous years: Notably, in 2020, Amazon pushed its Prime Day sale to October due to the COVID-19 pandemic before returning it to the summer in 2021 in a slightly earlier June spot. Historically, Amazon has held its Prime Day sales each July with just a couple of deviations from that regular schedule. The event has not yet been officially announced, though it's expected to be a two-day event similar to Prime Day. Though it's unlikely to take the "Prime Day" moniker in official advertising, recent reports point to an October timeframe for Amazon's second Prime-exclusive sale of 2022. When is the second Prime Day 2022 sale rumored to happen? It wouldn't be overly surprising to see Amazon try to get out ahead of the competition in October before the Black Friday month-long sales kick off in November. The event, said to be called Prime Early Access Sale according to internal documents seen by Insider, is expected to run for two days and is described as a "high velocity" sales event that will offer, "early access to exclusive high caliber-T5 quality deals when Prime members least expect it."Īs it stands now, this is all rumor. Later in July, it was again reported that Amazon is planning a second Prime Day-like deals event for October.
Ahead of this year's official Prime Day event in July, we saw reports that Amazon plans to hold a second Prime Day-like sale later in the year with Amazon said to have informed certain third-party merchants about a "Prime Fall deal event." Given the success of Prime Day, we've seen regular rumors that Amazon could move to a twice-a-year format in order to juice sales in the summer and the fall. Will there be a second Amazon Prime Day event this year? Let's break down everything we know about Amazon Prime Day and what we've heard about the rumored Prime Early Access Sale.
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It's still unclear whether this will be a full Amazon Prime Day style event with 48 hours of discounts or if it will just be a kickstart of the holiday shopping season ahead of Black Friday. There are a few rumors circulating that a "Prime Early Access Sale" could be coming in October to give holiday shoppers an early start. Since its inception back in 2015, Amazon has held Prime Day once a year but this year things may be different. Amazon Prime Day took place in July 2022 and Amazon claimed it to be one of the company's best shopping events to dates.
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